More people have come to love making use of messaging apps and why not? Most chat apps are easy, convenient and very affordable to use. It is a very good move for business owners to learn how to take advantage of this medium to reach more of their target audience.
Marketing your business on these chat apps will not only make it easier for you to reach your target market, but it also builds a connection between you and your customers. It lets them know that you will be very easy to reach should they have any enquires or complaints.
This really helps in building trust between you and your customers. Remember that you need your customers to trust you, if your business is to keep thriving.
Recent data shows that 60.4% of mobile phone internet users in the US make use of messaging apps.
USA most popular messaging apps
The most popular messaging app in the US currently is the WhatsApp Messenger. Not just is this chat app popular in the US but it is also very much in use internationally. It has over two billion users so there really is no doubt over its popularity.
Taking second place on our list of most popular messaging apps in the US is Snapchat. The very nice thing about WhatsApp and Snapchat is that not only are they used for texting, but users can also send and share photos and videos on the apps. So not just are the very popular chat apps but they also hold the position of top social media platforms in the US.
Next on the list is Messenger. You should know that both Facebook Messenger and WhatsApp are under the same parent company – Meta, which was formerly known as Facebook. There has been a steady increase in the number of users that the Facebook Messenger has. The app had 133 million users in 2020 and this increased to 135.9 million users in 2021. For 2022, the number of users is expected to get up to 138.1 million.
Another popular chat app in the US is Telegram. The app has about 550 million monthly active users.
TextNow is another messaging app that should be mentioned in this article. Although it is not as popular as some of the ones we have already mentioned, it is still a very good messaging app. Users get to send texts and make calls over WiFi at no cost. More so, TextNow is unique in its style as its users get a new phone number when they download it.
The last messaging app that we will be taking a look at is Zello. The company was founded in 2011 and has already shown great strides. It is also a good chat app that US consumers like.